The festival of lights became even more meaningful as Adharshila Self-Help Group (SHG) actively participated in Diwali Melas at multiple prominent locations, showcasing their products and entrepreneurial spirit. From bustling malls to corporate spaces and iconic marketplaces, the journey was filled with learning, exposure, and success.
Adharshila SHG set up stalls at:
- Vegas Mall, Dwarka
- Birlasoft, Noida
- Central Park (CP), Delhi
Spreading Festive Cheer at Vegas Mall
At Vegas Mall, the festive crowd and vibrant atmosphere provided a perfect platform for SHG members to connect with a wide range of customers. Their handmade products, including pickles, amla candy, and festive items, attracted attention and appreciation.
This experience helped them:
- Engage with diverse customers
- Improve sales and communication skills
- Build confidence in a competitive retail environment
Corporate Exposure at Birlasoft, Noida
The stall at Birlasoft, Noida offered a unique opportunity to interact with corporate employees. The products were well-received, and the initiative was appreciated for supporting grassroots women entrepreneurs.
This platform enabled:
- Better understanding of corporate customer preferences
- Enhanced product presentation and professionalism
- Increased recognition for SHG efforts
Vibrant Participation at Connaught Place
The Diwali mela at Connaught Place (CP) was a major highlight, with heavy footfall and festive enthusiasm. The prime location helped maximize visibility and sales, making it a rewarding experience for the SHG members.
The response from visitors was overwhelming, boosting both morale and income.
Impact Created
Income Generation
Participation in multiple melas helped women earn and contribute financially to their families.
Entrepreneurial Growth
Hands-on experience in selling, customer handling, and product display enhanced business skills.
Increased Confidence
Interacting with different types of customers strengthened self-belief and communication.
Market Exposure
From malls to corporate offices and public spaces, women gained valuable exposure to varied marketplace
Lighting the Path to Self-Reliance
The participation of Adharshila SHG in these Diwali melas reflects the true spirit of the festival—spreading light, hope, and opportunities. Each stall was not just about selling products but about building dreams, independence, and dignity.
Gratitude
We extend our heartfelt thanks to all organizers, supporters, and customers who encouraged and supported the SHG members during these events.
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