Celebrating Tradition & Empowerment: Adharshila SHG at Dussehra Mela
During the festive spirit of Dussehra, Adharshila Self-Help Group (SHG) proudly participated in the vibrant Dussehra Mela at Ramleela, Sector 13, promoting the vision of “Vocal for Local” and showcasing the strength of grassroots women entrepreneurs.
A Platform for Local Talent
The mela provided an excellent opportunity for Adharshila SHG members to display and sell their handmade products, connecting directly with the community. Visitors appreciated the authenticity, quality, and effort behind each item, reinforcing the importance of supporting local artisans.
Promoting “Vocal for Local”
Through their participation, the SHG:
- Encouraged people to choose handmade and locally made products
- Highlighted the importance of sustaining small-scale women-led businesses
- Showcased how traditional skills can become a source of livelihood
Impact on Women Entrepreneurs
The event helped SHG members:
- Gain market exposure and customer interaction experience
- Build confidence in presenting and selling their products
- Generate income and strengthen their financial independence
Impact at a Glance
- Increased visibility for local handmade products
- Strengthened community support for SHGs
- Boosted confidence and income opportunities for women
- Promoted the message of self-reliance and local empowerment
This Dussehra, along with celebrating the victory of good over evil, Adharshila SHG celebrated the power of local entrepreneurship and community support.
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