As the winter chill set in, Yash Sewa Samiti (YSS) launched its heartfelt Winter Campaign – Warm Hugs, under the powerful motto “Ek Kapda, Ek Zindagi”. The campaign aimed to protect the most vulnerable—daily wagers, street dwellers, children, and the elderly—who battle freezing temperatures without the basic comfort of warm clothing.
What We Shared:
YSS volunteers, with the support of donors and community members, collected, sorted, and distributed:
- Woollen sweaters and shawls
- Blankets
- Caps, socks, mufflers, and gloves
- Jackets and warm innerwear for children
These essentials were delivered directly to families living in slums, on footpaths, and in under-resourced neighborhoods, giving them not just physical warmth, but emotional comfort—a reminder that they are not forgotten.
Ek Kapda, Ek Zindagi – One Cloth, One Life
This simple but profound campaign message reminded people that one extra piece of clothing from your cupboard can save someone’s life in winter. The spirit of sharing turned into a beautiful movement, with students, housing societies, and local shopkeepers contributing generously.
From the Ground
“Thand mein koi apna yaad kare, yehi sabse bada tohfa hai. Yeh kapda sirf bacha nahi, pyar ka ahsaas bhi diya,” shared an elderly man from Prajapat Colony.
Our Warm Thanks
YSS extends sincere gratitude to all who donated, volunteered, and supported the Warm Hugs campaign. Your one warm gesture became someone’s shield against the biting cold.
Because warmth isn’t just in the clothes—it’s in the kindness we wrap around others. Let’s keep spreading it, one hug at a time.
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27 November, 2020
